From our aparthotel on Rue Masséna in Nice

Located on Rue Masséna inside Nice’s prestigious Carré d’Or, you’re practically next-door to Avenue Jean Médecin, the main shopping street of Nice, a sort of Champs-Élysées with more sunshine! You really are privileged here. This seafront district contains such prestigious buildings as the Casino du Palais de la Méditerranée and the Villa Masséna, and across a number of streets you’ll find the most prestigious and world-famous luxury labels of France. Indeed, with the likes of Vuitton, Chanel, Hermès and Cartier dotted throughout the Carré d’Or, your city map will almost seem like a luxury catalogue. Avenue Jean Médecin, just one minute on foot from Ajoupa on Rue Masséna, boasts many of the major brands, from cultural products to high-street fashion and fragrances. Alongside shopping, a walk under its trees (in the upper part of the avenue) will allow you to see how the shops fit in with the elegant architecture of Nice.

Even the more contemporary lines of the Centre Commercial Nicetoile, which you will find on your left as you head towards the sea, fit in with the surroundings. This is where you can entertain yourself after an active day in the sun, with a 7-screen multiplex cinema, a wide variety of restaurants, as well as a range of shops specialising in sport, health and beauty, clothes, culture, technology and homeware, plus a number of banks and services.

Meanwhile, if you're a knowledgeable collector, the Cours Saleya will enchant you with its range of traditional local products from Nice and the Côte d’Azur. Fruit, vegetables, flowers and many other items from the countryside surrounding Nice can be found in the musical, colourful and fragrant environment of this authentic Mediterranean market. The market takes place from Tuesday to Sunday from 6am to 1pm, and there are many other boutiques and dining possibilities all around, with the aroma of soap, oil and citrus in every corner.